Search engine marketing (SEM) is the umbrella term for all that you can do to increase the likelihood that your website will achieve a high return when someone goes online to search for products or services in your niche.

At its highest level, search engine marketing involves search engine optimization (SEO), blog and social media strategies, inbound linking campaigns, paid advertising, quality graphic design and copywriting, including keywords – lots and lots of keywords! – along with active participation in your industry's online community.

Look for Help Blocks such as this for tips and other useful information!