Internet marketing comes in many forms – from affiliate-style to display advertising to search marketing initiatives to social and mobile campaigns. What’s right for your website depends on your business model and your budget.
Here’s a quick alphabetical review:
Affiliate Marketing – A practice in which a business places an advertisement on another high-traffic website and then, using a commission structure, rewards the referring website for the lead.
Content Marketing – A tactic that involves creating and freely sharing informative content as a way of building an audience with an eye toward converting audience members into customers.
Display Advertising – The use of web banners or banner ads placed on third-party websites, usually via a third-party online advertising network, to drive traffic to a website.
Email Marketing – Using purchased or organically grown subscriber lists to broadcast a commercial message to a targeted group of people using electronic mail.
Link-building Campaigns – The process of exchanging or getting other credible, relevant websites to link to your website. Inbound links, or back links, are highly valued by search engines because they’re seen as a vote of confidence. The more inbound links you have to your website, the more likely it is that your page will get a high search return for a relevant search topic.
Mobile Marketing – An extension of online marketing that focuses on consumers viewing ads or websites from mobile devices such as smartphones and tablets.
Search Engine Marketing (SEM) – A form of marketing that promotes websites by increasing their visibility in Search Engine Result Pages (SERPs) through paid placement or through organic search engine optimization efforts.
Search Engine Optimization (SEO) – The process of improving the visibility of a website or a web page in search engines via "natural" or unpaid content and code improvements.
Social Media Marketing – The process of gaining traffic or attention through social media channels such as Facebook, Twitter,Google+, YouTube and LinkedIn. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with family, friends and acquaintances. A business’ message spreads from user to user and presumably resonates because it appears to come from a trusted source rather than directly from a brand or company.
Every website is different, and you will probably find that a mix of these techniques will get you the Return On Investment (ROI) you're looking for from your business or service.