Creating a new blog post is as easy as selecting one of five content options: Text, Link, Quote, Image, Video.

For a text-based post, the following screen will appear:

            new post            

Text

  • Title: Your title is your headline. Make it active. Use keywords. And keep it at 65 characters or less (including spaces). Search engines often truncate with ellipses (...) any headline longer than 65 characters when displayed on a search engine return page.
  • Content: Use the Aurora Rich Text Editor much like you would use Microsoft Word or another word-processing program to write and format your blog post. If pasting your blog post from Microsoft Word, make certain to use the paste-from-Word function (note the Microsoft Word icon). Content pasted directly into the Aurora Rich Text Editor from Microsoft Word can produce unwanted characters.
  • Excerpt: If there is anything in excerpt, the excerpt will display in the blog list and the blog element.


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Link

  • Link: If you have a link you’d like to share, select the URL and paste it into the Link field.
  • Title: Your title is your headline. Make it active. Use keywords. And keep it at 65 characters or less (including spaces). Search engines often truncate with ellipses (...) any headline longer than 65 characters when displayed on a search engine return page.
  • Description: Your description is like a caption. It consists of text that accompanies your link. A good caption is succinct and provides meaningful context about the link you are sharing.


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Quote

  • Quote: If it’s a quote you’d like to share, use the Quote Content Element. Simply select the quote and paste it into the Quote field. Remember to use the Source field in the right-hand Settings column to give proper attribution to the source of your quote.
  • Caption: Write a succinct caption that provides meaningful context about the quote you are sharing.


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Image

  • Browse Images: On the Browse Image tab you can browse and post any image you’ve uploaded to your Aurora File Manager. Choose the Browse Images tab to see the images uploaded to your File Manager and click on any image icon to use in your image blog post.
  • Upload an Image: Select the Upload a Image tab to upload a new image to your Aurora File Manager. The Location drop-down menu provides you with folder options within your File Manager where the image can be placed. The default location is “blog”; however, you can create additional folders within your File Manager.
  • Embed an Image: Paste a url and click "Add Image" to embed the url so you can place an image on your website. 
  • Title: Your title is your headline. Make it active. Use keywords. And keep it at 65 characters or less (including spaces). Search engines often truncate with ellipses (...) any headline longer than 65 characters when displayed on a search engine return page.
  • Caption: The caption is text that accompanies your post. A good caption clearly identifies the subject of the image without speaking to the obvious. It’s also succinct and provides meaningful context.


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Video

  • Embed a Video: Video services such as YouTube and Vimeo offer an embed code you can use to place a video on your website. If you’ve copied an embed code, you can paste it into the Embed a Video field.
  • Browse Video: On the Browse Video tab you can browse and post any video you’ve uploaded to your Aurora File Manager. Choose the Browse Video tab to see the videos uploaded to your File Manager and click on any video icon to use in your video blog post.
  • Upload a Video: Select the Upload a Video tab to upload a new video to your Aurora File Manager. The Location drop-down menu provides you with folder options within your File Manager where the video can be placed. The default location is “blog”; however, you can create additional folders within your File Manager.
  • Title: Your title is your headline. Make it active. Use keywords. And keep it at 65 characters or less (including spaces). Search engines often truncate with ellipses (...) any headline longer than 65 characters when displayed on a search engine return page.
  • Caption: The caption is text that accompanies your post. A good caption clearly identifies the subject of the video without speaking to the obvious. It’s also succinct and provides meaningful context.


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Settings

The Settings column appears on the right-hand side of each content page (Text, Link, Quote, Image, or Video). It includes several publishing options, including Status, Permalink, Source, Author, Social, Allow Comments, Captcha, and Tags.

  • Status: The Status drop-down menu provides you with a Publish Now or a Publish On option. The default is Publish Now. If you’d like to schedule your post for a future date and time, select the Publish On option from the drop-down menu and set your date and time. Select Draft if you would like to save your work to be published at a later time.
  • Permalink: Short for permanent link. A permalink is the unique URL of a single post. Permalinks are useful when you want to create a long-term link of your post on social media platforms, or on other blogs or websites. The permalink default in your Aurora Blog is Automatic. Select Custom from the drop-down menu if you’d like to customize your permalink with specific key words.
  • Source: If you’re quoting or excerpting from an online piece you’ve read, you can give proper attribution to the original author by including the URL to their published piece. Including the source is a healthy way to augment any link-building program you may be executing. Search engines reward sites that have good inbound and outbound links, so giving proper credit bolsters your search engine optimization efforts. And when you give proper credit to others, they often will return the favor and create inbound links to your content.
  • Author: If you have multiple authorized Aurora Blog users, you can choose which user is the author associated with a published piece. For example, if you write and publish something on behalf of a co-worker, you can select your co-worker’s profile from the Author drop-down feature.
  • Featured Image: Displays only if the new post of "Text" is selected.  If a featured image is uploaded it will appear, on the left, in the post. 
  • Social: Give your readers the opportunity to like and share your blog posts by selecting one or all of the social media offerings: Facebook, Twitter, LinkedIn, and Google+. If you’re using the social sharing buttons, remember that your title should be keyword-rich, it should offer a reader benefit, and it should not exceed 65 characters. If your title is longer than 65 characters it will be truncated with ellipses (...). The social setting also provides you the option to link to your Facebook and/or Twitter account and post your Aurora Blog content directly Facebook Timeline/Wall or your Twitter feed.
  • Allow Comments: You can control commenting at the blog post level. The default selection is “Yes.” Select Select “No” if you’d like to exclude comments.
  • Captcha: The default selection for displaying a Captcha code is “Yes.” Select the “No” radio button if you don’t want to have your readers complete a Captcha code before they post a comment.
  • Tags: Tags are simple words or short phrases that you attach to a blog post. Tags provide extra metadata that can be used later to find a particular entry or other, similar entries.