Every Aurora Blog has a Really Simple Syndication (RSS) feed.

RSS is a family of web feed formats used to publish frequently updated content, such as blog posts, in a standardized format. Whenever you publish a post, it will be updated in your RSS feed. Visitors to your website can subscribe to your blog’s RSS feed in an RSS reader such asGoogle Reader, and others who are interested in what you have to say can include your feed on their website or blog.

You will not be able to create an RSS feed until you’ve created your Aurora Blog. If you have not created your blog, visit the Aurora Blog Getting Started Guide to learn more.

 

The Benefits of RSS

  • RSS has a host of potential benefits:
  • It's a way to reach out to new audiences through syndicated feeds.
  • It's a way to enhance search engine visibility through syndication and inbound linking.
  • An RSS feed can be an alternative to, or supplemental to, an email newsletter program.
  • An RSS feed provides subscribers and loyal followers with a quick and easy way to view your newest content.
  • Search Engines may index your new content more quickly.
  • Aurora's built-in social sharing function allows you to push blog content to the social networking platforms of your choice.


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Identifying Your Blog Feed

If you’ve used the Aurora Blog Getting Started Guide to create your blog, then you can view your blog’s RSS feed by adding /blog/feed to your top-level domain name: http://www.mysite.com/blog/feed.

The content you’ll see on the page consists of a lot of extensible markup language (XML) that includes full or summarized text plus additional metadata such as publishing dates and author identities, if provided. The XML file allows your blog content to be published once and viewed by many different programs.

Publishing your blog feed within your own web properties is easy. Simply use the drag-and-drop Blog Content Element on your website and in your emails and you can syndicate your posts.


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Sharing Your Blog Feed With Others

To syndicate your blog feed with others, you’ll need to use a third-party service such as Google’s FeedBurner. FeedBurner creates the necessary embed code you can use on your website and blog to encourage subscriptions. It also allows you to track analytics about your RSS feed, its subscribers and their activity.

To set up your RSS feed with FeedBurner, simply copy the URL of your RSS feed (your top-level domain plus /blog/feed: http://www.mysite.com/blog/feed) and paste it into the “Burn a feed right this instant” box.


On the next screen, enter the Feed Title and Feed Address (URL) you would like your feed to have.

On the next screen you will be given the options to set up tracking for your RSS feed.

Read the selection options carefully and investigate what will work best for you.


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Creating Email Subscriptions

After you have set up your feed, you may want to give visitors the option to subscribe to your content via email. If so, go to the Publicize tab and click on Email Subscriptions. Click on the Activate button to start email subscription service for your RSS feed.

Next, click on Communication Preferences in the left-hand menu to customize the activation email your subscribers will receive to confirm their subscription.

The next options to configure are under Email Branding in the left-hand menu. It is here where you can format the email your subscribers will receive. Lastly, set the Delivery Options from the left-hand column. This is where you will tell Feedburner what time to deliver new RSS feed updates to subscribers.


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Embedding The Email Sign-Up Code On Your Site

Select the FeedBurner code from the Email Subscriptions page (sign-up form or email link) on the Publicize tab and paste it into an Aurora HTML Content Element in the desired location on your blog, your website, or your email template.

Your followers can now receive your latest blog posts via email.


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Adding the RSS Icon (And Others)

FeedBurner can generate the necessary HTML for you to embed on your pages to produce the RSS icon, as well as dozens of other aggregators you may use. To get started, select Chicklet Chooser from the left-hand menu.

Once you’re done selecting your feed options, you can select the HTML code and paste it into an Aurora HTML Content Element in the desired location on your blog, your website, or your email template.


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